Madison’s convenient stop for shopping and entertainment with 80+ stores and restaurants.
East Towne Mall brings together popular retailers and big fun under one roof, anchored by DICK’S Sporting Goods, JCPenney and Barnes & Noble. Make it a full outing with a movie and meal at Flix Brewhouse or let the kids burn off energy at Thrill Factory. It’s an easy plan for a quick errand or a longer hangout—serving Madison, Sun Prairie, DeForest, Monona and the surrounding east side communities.
